ABOUT MY AESTHETICS BUSINESS

Built Specifically for Aesthetic Practitioners

Every month, newly trained aesthetic practitioners complete their clinical education. They leave confident in treatment delivery. But uncertain about how to build a clinic properly. The business side feels unclear. My Aesthetics Business exists to close that gap.

The Four Essentials To Launch Properly

Clinical training teaches you how to treat patients.

It does not teach you:

  • How to position your clinic clearly
  • How to price sustainably
  • How to structure offers
  • How to attract consistent enquiries
  • How to build systems that support long-term growth

As a result, many practitioners:

  • Launch without a professional online presence
  • Underprice out of uncertainty
  • Piece together marketing without structure
  • Spend money in the wrong places too early
  • Delay launching because everything feels overwhelming

The issue is rarely capability. It is clarity.

That is the gap My Aesthetics Business was created to solve.

Why My Aesthetics Business Exists

My Aesthetics Business was built as a structured, stage-appropriate platform for aesthetic practitioners in their first one to two years.

It provides:

• Professional website foundations
• Clear, credible branding
• Practical marketing systems
• Step-by-step business training

All designed exclusively for aesthetic clinics. Not generic small business advice. Not complex consultancy. Not luxury agency services.

A practical launch and growth platform for practitioners who want to build properly from day one.

Tamara and Georgia reviewing work on a laptop

Built on Real Industry Experience

My Aesthetics Business was founded by Mike Sherwood after more than a decade working within the aesthetic and private medical sector. Over the years, Mike has worked with leading training academies, established clinics and premium aesthetic brands across the UK.

My Aesthetics Business team members reviewing a laptop

One pattern became clear.
New practitioners were either:

• Over-investing in premium services before foundations were ready
• Or under-building completely due to lack of guidance

There was no structured, affordable pathway built specifically for early-stage clinic owners.

My Aesthetics Business brings together that experience into a clear, accessible platform designed for practitioners who want structure without unnecessary complexity.

If You Are Building or Strengthening Your Clinic

If you are in your first two years or refining your foundations, you are in the right place. If you want clarity rather than confusion, structure rather than guesswork, this platform was built for you.