ABOUT MY AESTHETICS BUSINESS

Built Specifically for Aesthetic Practitioners in the Early Years of Business

Every year, thousands of practitioners complete aesthetics training excited about starting their clinic journey.

Then reality hits.

Suddenly, they are expected to understand websites, branding, pricing, marketing, social media, patient enquiries, Google rankings, and business systems, often with no clear roadmap or support.

Clinical training teaches you how to perform treatments safely and effectively; but it does not always teach you how to build a successful clinic business.

That is where My Aesthetics Business comes in.

The Gap Between Training and Building a Real Clinic

Many practitioners leave training motivated and capable clinically, but quickly feel overwhelmed by the business side of aesthetics.

Questions start appearing immediately:

  • How do I attract my first patients?

  • What should my website say?

  • How do I market myself professionally?

  • How do I price treatments confidently?

  • What actually helps generate enquiries?

  • What should I focus on first?

Without clear guidance, many practitioners:

  • Launch without a professional online presence

  • Underprice treatments because they lack confidence

  • Waste money on the wrong marketing activities

  • Feel overwhelmed trying to do everything themselves

  • Piece together advice from multiple sources with no clear strategy

  • Delay taking action because they are worried about getting it wrong

The problem is rarely talent or work ethic.

More often, it is a lack of structure, direction, and support during the early stages of building a clinic.

That is the gap My Aesthetics Business was created to bridge.

Why My Aesthetics Business Exists

My Aesthetics Business was built specifically for aesthetic practitioners and clinic owners in the early years of business.

The goal is simple.

To provide the tools, support, education, and business foundations practitioners need to build their clinic properly from day one without unnecessary complexity or overwhelm.

Everything inside My Aesthetics Business is designed specifically for the aesthetics industry, including:

  • Professional clinic websites
  • Branding and logo design
  • Marketing foundations and systems
  • Step-by-step business programmes
  • Community support and webinars
  • Practical growth tools and templates

This is not generic small business advice.

It is not a luxury agency aimed at established clinics.

It is not high-level consultancy designed for large multi-site businesses.

It is a practical business and marketing platform built specifically for aesthetic practitioners who want to launch professionally, attract patients consistently, and grow with more confidence.

Tamara and Georgia reviewing work on a laptop

Built on Real Industry Experience

My Aesthetics Business was founded by Mike Sherwood Business Coaching after more than a decade working within the aesthetics and private medical industry.

Through working with training academies, clinic owners, aesthetic brands, and practitioners across the UK, one pattern became impossible to ignore.

There was a large gap between completing clinical training and being ready for premium agencies, expensive consultancy, or high-level one-to-one coaching.

My Aesthetics Business team members reviewing a laptop

Practitioners were often left in the middle.

Some invested heavily in expensive services before building proper foundations, while others avoided investing altogether because they lacked clear direction and felt overwhelmed by conflicting advice online.

Very little existed specifically for practitioners trying to navigate those early years properly. My Aesthetics Business was built to change that.

By combining practical business guidance, educational programmes, marketing support, community, and implementation tools into one accessible platform designed specifically for early-stage aesthetic practitioners.

You Do Not Have to Build Your Clinic Alone

Whether you are newly trained, launching your clinic, or trying to create more momentum in your first few years, My Aesthetics Business is designed to help you move forward with more clarity and confidence.

If you want structure instead of guesswork, practical support instead of conflicting advice, and guidance from people who understand the realities of the aesthetics industry, you are in the right place.

My Aesthetics Business exists to help practitioners build stronger foundations, attract more consistent enquiries, and grow their clinic with more confidence from day one.