1:1 Business Coaching with Mike Sherwood

Get Clear. Grow Stronger. Take Control of Your Clinic

Personalised one-to-one business coaching for aesthetic clinic owners who want clearer strategy, stronger profitability and practical support to build a more predictable, better-run business.

Is 1:1 Business Coaching Right for You?

1:1 Business Coaching is designed for aesthetic clinic owners who want direct, personalised support to improve profitability, make better decisions and build a more predictable, better-run business.

You may be working hard and generating revenue, but still feel unsure what to prioritise, where profit is being lost or what needs to change to move the clinic forward. Often, the issue is not a lack of effort or ideas, but too many competing priorities and no clear plan for what will make the biggest difference.

Working directly with Mike gives you structured coaching, clear priorities and ongoing accountability to strengthen your business, improve consistency and make steady progress towards your goals.

struggling clinic owner on her laptop

What You’ll Achieve With 1:1 Coaching

1:1 Business Coaching helps you make better decisions, strengthen the key areas of your clinic and grow with greater clarity, control and consistency.

Through your coaching, you can:

  • Get clear on your priorities and what to focus on first
  • Improve pricing, profitability and financial performance
  • Strengthen your marketing, lead generation and sales processes
  • Put better systems and processes in place across the business
  • Track the numbers that matter and make more confident decisions
  • Build a more predictable, profitable and better-run clinic

The aim is simple: give you clear direction, practical support and ongoing accountability so you can make better decisions and keep moving your business forward.

How it Works

Logomark

1. Start With Clarity

We begin by reviewing your clinic, goals, numbers and current challenges so we can identify the areas that need attention first.

2. Meet Fortnightly

Join a focused private coaching session with Mike every two weeks to review progress, solve problems and agree your next priorities.

3. Take Focused Action

Leave each session with clear actions to complete, supported by email and WhatsApp access and feedback on relevant business and marketing materials.

4. Review & Keep Moving

Track progress, review what is working and adjust priorities as your business develops, so you keep moving forward with greater control.

What’s Included in 1:1 Business Coaching

Personalised 1:1 Coaching

Work directly with Mike on the goals, challenges and opportunities within your clinic, with coaching focused on your business and stage of growth.

Fortnightly Private Sessions

Meet with Mike every two weeks for focused coaching sessions to review progress, solve problems and agree your next priorities.

Clear Actions & Accountability

Finish each session with clear priorities and practical actions, with ongoing accountability to help you stay focused and keep making progress.

Ongoing Email & WhatsApp Support

Get support between sessions by email or WhatsApp when questions arise, so you can get guidance as you put your actions into practice.

Business & Marketing Reviews

Get practical feedback on your marketing, offers, systems and other business materials to help you improve what you are already doing.

Structured Growth Framework

Apply Entrepreneurs Circle business principles to strengthen your foundations, marketing, numbers and systems and create more consistent progress.

What I Can Help You With

1. Strategy & Priorities

Get clear on what matters most, where your biggest opportunities lie and what to focus on next.

2. Pricing & Profitability

Review your pricing, margins and financial performance so you can make stronger commercial decisions.

3. Marketing & Lead Generation

Strengthen your marketing, improve lead generation and focus on the activities most likely to drive growth.

4. Sales & Client Conversion

Improve how you handle enquiries, follow up leads and convert more opportunities into paying clients.

5. Systems & Operations

Put better processes, team structures and ways of working in place so the clinic runs more consistently.

6. Numbers, Growth & Control

Track the key numbers, review performance and make better decisions as you build a more predictable business.

Coaching, Support & Accountability

Running a clinic can mean making important decisions on your own. 1:1 Coaching gives you a regular space to step back, review what is happening and work through the issues that are affecting progress.

As a coaching client, you can:

  • Talk through challenges and decisions with someone who understands the aesthetics sector
  • Get an outside perspective when you are too close to the day-to-day business
  • Use email and WhatsApp between sessions when questions or issues arise
  • Stay focused on agreed priorities rather than being pulled in too many directions
  • Review progress regularly and adjust your actions as the business changes

The aim is to give you consistent support, challenge and accountability so you can make clearer decisions, stay focused and keep making progress.

Coaching With Mike

Practical Support Beyond the Coaching Calls

MAB Growth Club

Your coaching is supported by practical tools, feedback and resources that help you turn decisions into action and make progress between sessions.

Clear Action Plans

Receive clear priorities and agreed actions after your coaching sessions, so you know what to focus on next.

Business & Marketing Reviews

Send Mike relevant marketing, offers, plans or other business materials for practical feedback and recommendations.

Templates, Trackers & Tools

Use practical business tools, templates and trackers where they can help you plan, measure performance and implement changes.

Access to Trusted Specialists

When specialist support is needed, Mike can introduce you to trusted contacts across areas such as marketing, legal, finance and operations.

Results & Client Feedback

Mike has a great deal of experience and industry knowledge, while still being approachable and easy to work with. I came away with new ideas, practical knowledge and much more confidence about how to grow my business.
Eva Marcos, Registered Nurse
I had a great experience working with Mike. He was knowledgeable, practical and gave me useful advice about the business side of aesthetics. He welcomed every question, and by the end of the session I had much more clarity about how to build and run a successful aesthetic business.
Saanya Arora, Cosmetic Doctor

Mike helped everything fall into place and I now have a clear list of priorities and actions. His industry experience and practical business advice have been extremely valuable.

Jackie Davis, Nurse Injector

Mike was invaluable in helping me develop my new aesthetics business. His knowledge and experience helped me shape my business plan, clarify ideas for my website and feel more confident about getting started. As a complete newcomer to business in a competitive market, I now feel much clearer about how to build my online presence and move the business forward.

Louise Beet, Doctor
Mike is friendly, informative and very easy to talk to. He guided me through practical steps based specifically on my individual business plan and was very responsive in arranging a 1:1 follow-up after the business course. I would highly recommend his support.
Liberty Mellor, Aesthetic Nurse
I have been really pleased with the support, attention to detail and willingness to answer every question along the way. Mike has been extremely helpful in showing me how to approach the business side of starting my aesthetics career. I would definitely recommend his support to anyone getting started in aesthetics.
Chisom Onyechi, Aesthetic Pharmacist
Why Choose My Aesthetics Business?

Why Work With Mike Sherwood?

Business coaching backed by real experience in business, marketing and the aesthetics sector.

Mike Sherwood is an Entrepreneurs Circle Certified Business Coach with more than 25 years of business and marketing experience and over 12 years working within the aesthetics sector.

Alongside coaching clinic owners, Mike has built and led businesses, managed teams and developed growth strategies across the UK and internationally. His approach combines proven business principles with first-hand experience of the challenges aesthetic clinic owners face.

Why clinic owners work with Mike:

  • Entrepreneurs Circle Certified Business Coach
  • 25+ years of business and marketing experience
  • 12+ years working within the aesthetics sector
  • First-hand experience building, leading and growing businesses
  • Award-recognised entrepreneur and aesthetics industry leader

Your Investment

Work directly with Mike through personalised 1:1 Business Coaching focused on your priorities, challenges and goals, with practical support to help you build a stronger, more predictable and profitable clinic.

£595 + VAT per month

Your coaching includes:

  • Fortnightly private coaching calls
  • Personalised strategy focused on your clinic and goals
  • Clear priorities, actions and accountability after each session
  • Ongoing email and WhatsApp support between sessions
  • Practical review of your business and marketing materials
  • Proven Entrepreneurs Circle business principles applied to your clinic
  • Templates, trackers and practical business tools where relevant
  • Access to Mike’s trusted specialist network when required
Mike Sherwood Coaching on Zoom

Frequently Asked Questions

My 1:1 coaching is designed for medical and aesthetic business owners who have already started their business and want help growing it, improving profitability or becoming less involved in everything day to day.

You might be running your clinic alongside another medical role, working full-time in the business or already managing a team. We start with where you are now, where you want to get to and what is currently holding the business back.

If you are right at the beginning of your aesthetics career, one of my business programmes may be a better starting point.

The coaching is tailored around your business and the challenges you’re facing.

Typical areas include attracting more patients, improving lead conversion, pricing and profitability, patient retention, memberships and treatment plans, marketing strategy, team development, systems and processes, and reducing the reliance of the business on you personally.

Rather than trying to fix everything at once, we’ll identify the priorities that can make the biggest difference and work through them together.

I’ve spent more than 12 years working within the medical aesthetics industry, alongside building and running businesses myself.

That means we can work on the fundamentals of building a successful business while applying them specifically to the realities of running a medical or aesthetics clinic — from treatment pricing, patient acquisition and retention to practitioners, clinic teams, marketing and profitability.

You won’t need to spend half of every session explaining how the aesthetics industry works.

Yes. Creating a more consistent flow of the right clients is one of the most common areas I work on with clinic owners.

We’ll look at what’s already generating patients, where the opportunities are and the numbers behind your marketing. Depending on your business, that could include your positioning, website, Google presence, social media, advertising, offers, follow-up and patient journey.

The aim isn’t simply to do more marketing. It’s to build a more consistent and measurable approach to acquiring patients.

Yes. Growing revenue is important, but it needs to translate into a healthier and more profitable business.

We’ll look at the key numbers that drive your clinic, including revenue, costs, margins, pricing, patient spend, retention and marketing performance. This helps us identify where you’re making money, where profit may be leaking and which opportunities are worth pursuing.

The goal is to help you make better business decisions based on numbers rather than guesswork.

Yes. This is particularly relevant for established clinic owners who have reached the point where they are responsible for too much of the treatment revenue, management and decision-making themselves.

We can work on your team, systems, responsibilities and processes so that, over time, the business becomes less dependent on you personally.

That might mean building a stronger team, delegating more effectively, introducing better systems or gradually changing the role you play within the business.

We’ll meet privately every two weeks for focused 1:1 coaching sessions.

At the beginning, we’ll establish where the business is now, where you want to take it and the key numbers we need to track. From there, each session focuses on your current priorities, challenges and the actions needed to keep making progress.

You’ll also have email and WhatsApp support between sessions for questions, feedback and guidance when needed.

1:1 business coaching is £595 + VAT per month, paid monthly by Direct Debit.

Meaningful business change takes time, so I generally recommend working together for at least 6–12 months. However, there is no lengthy fixed-term contract. The aim is for you to continue because the coaching is delivering value and helping you make measurable progress.

Ready to Build a Stronger, Better-Run Clinic?

Get personalised 1:1 coaching, clear priorities and ongoing support to help you make better decisions, improve profitability and build a more predictable business.

£595 + VAT per month

Fortnightly private coaching with ongoing email and WhatsApp support.